Yet, if done well, collaborations have done wonders for artistes. Recently, Major Lazer did a collaboration with Indian electronic music producer Nucleya called Jadi Buti, featuring Rashmeet Kaur, which could not repeat the same magic though. For instance, Hymn for the Weekend by British Rock Band Coldplay, which featured actress Sonam Kapoor, has 1.4 billion views and Lean On by Major Lazer and DJ Snake has 3 billion views. And if they don’t collaborate, they definitely try to put Indian elements in their music to lure Indian audiences. Major Lazer, American-Jamaican electronic dance music DJ, and DJ Snake are few names who have been collaborating with Indian artistes.
So, I would ideally collaborate only when there is value addition to my song rather than doing it for the sake of friendship.” Sidhu Moosewala Collaborations did not make them any better. He adds, “There are songs by artistes, which would have been better off as solos. Had it been released in Raabta it would have had a completely different outcome.” However, Pardeep feels doing a collaboration for the sake of it is not advisable. Singer Pardeep Sran, whose voice is behind the biggest Hollywood collaboration Biba Nachdi of DJ Marshmello and Pritam, says, “I had sung this for the film Raabta starring Sushant Singh Rajput but it was fated to become a Hollywood number. There’s planned collaboration and then there’s chance collaboration. The song crossed 24 million views within a week.
The official music video for the remix, directed by Gil Green, was released on Jand has Derulo doing Bhangra for his Indian fans.
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Indo-Candian singer Tesher, after his debut single Young Shahrukh, independently released a remix Yummy Jalebi mixing lyrics and music of Justin Beiber’s, Yummy Yummy and Jalebi Bai from the movie Double Dhamaal. The song that it was, to the song it has become, this Jalebi Baby has a history as well as fan following. As the latest song of Tesher, Indo-Canadian singer, rapper and songwriter, becomes world famous with American singer Jason Derulo joining in for the chorus and music, we take a look at foreign collaborations by Indian artistes. But for it to reach to a much wider audience, first the artistes need to be accepted by the masses. Music has the power to transcend boundaries.
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